Exhibition

Please enjoy the final cut of The Thornham Village Hall Documentary I produced.

Working With Client Feedback

How should I manage client feedback?

1. Put the feedback in writing for all parties to approve.

For every project, you should schedule a date by which clients are responsible for providing you feedback. Often clients will want to deliver this feedback face-to-face or over the phone. Document everything discussed during those meetings, then send it to the client as a record of your conversation. Otherwise you’re going to forget details and nuances.

2. Clarify ambiguous feedback before making changes.

When receiving written feedback from a client or discussing the nuances of their perspective, strive to turn ambiguous comments into directions instead of opinions. Don’t say in your email, “Client dislikes green color, wants us to explore other options.” Tack on the end of that sentence a way to focus and narrow the comment’s implications. Instead, try “Client notes that green background in sidebars might be too similar to green in competitor’s site.” Ask them to agree to your interpretation before starting on the changes.

3. Describe what feedback may impact project scope.

The client may not be aware that requested changes will influence the scope of the project. Describe potential impacts to schedule and scope with every major round of feedback and approval. Be clear about how her input is contributing to the final goal or possibly changing that goal. This will help everyone involved stay on the same page. No surprises!
What are common issues with client feedback?
Here are a few examples of issues that can come up when receiving client feedback, even if you follow the process outlined above.

You’re confronted with feedback that is actionable but has a negative tone.

Put the client’s tone aside for the moment. Don’t let it cloud your judgment.
Take the client email and strip it down to what really needs to be addressed: “Explore new options for the color scheme, especially surrounding the purple in the tertiary color palette. Assess photo on page 2 and see if you can find someone in their forties wearing fashionable clothes.”
Then write back to your client with this clarification of your original intent, what action items have arisen from her feedback and a query as to why she questioned your intent with such language. Finish up with the type of feedback you would appreciate in the future based on your rules of engagement.
If you manage a team, this is your job. Be cautious that you don’t make your team expend emotional energy to resolve these types of ambiguities around what a client wants from them. They may be distracted from better uses of their time and talent.



 #Exhibiting the Thornham Documentary to the Client (Colin)

# We met with the client Colin our feedback was very positive and he was also very complimentary of the work we had done, our professionalism interacting with the comunity. But most of all we had established a great rapport and pitched an ongoing project on the back of the documentary to sell our product. Whilst continually working with the client on further exposure for the Village community center via Spring boardTV.com. #

The client asks you to make changes counter to the creative brief, brand style guide and so forth.

These situations can happen when clients become busy and pass along what seems like actionable feedback from other stakeholders. However, once you really start thinking about the feedback, red flags begin to wave frantically in your mind.
You should initiate a direct conversation with the client regarding why he is contradicting agreed-upon standards, and capture that rationale in writing. If you feel the feedback will adversely impact their brand or quality of project execution, you should propose alternate actions that preserve the integrity of the project strategy and the client’s brand.

Your client tells you she dislikes everything you have created so far.

I think you’ve missed the mark. Maybe you need to start over.

This kind of feedback isn’t immediately actionable. Take a deep breath before crafting a response.
Ask the client for discrete reasons the design you provided was not appropriate. Make sure these reasons point to specific places in the agreed-upon brief, brand guidance, functional specifications and so forth. Her feedback needs to be tangible and quantifiable, not just emotional. You will need to establish clear constraints and boundaries in order to target what needs to be rethought or revised. Otherwise you may burn additional hours toward an uncertain goal.

Evidence of editing participence

 

I have uploaded a screen shot of the opening sequence of the documentary in support of my evidence and participence in the final edit.

 

Sound recording

Today we devised a sound recording booth in the springboard studio to capture the voice over for the Thornham documentary (script by Luke leeks)

The key to a successful voice over is to convey a message in a natural sounding way. Anyone can look at a script and read it out loud, but not everyone can do so in a way that sounds like they're talking off the cuff. This article will help you isolate important voice tools to help you add life and meaning to your voice overs.

1. Pay attention to pitch and inflection. This refers to the highness and lowness of your voice. Variations in pitch are called inflection, and they keep the audiences engaged (it's hard to listen to monotone for very long). Think of inflection as the melody of your speech. Use inflection to emphasize key words, keeping in mind that emphasis affects audience interpretation.
   • Take the sentence "The ball is on the table." "The ball is on the table" conveys a different meaning than "The ball is on the table. Use inflection to help get your message across to the listener.
2. Be conscious of your pace. Be aware of the speed at which you speak. Make mental notes of how fast you think you're speaking while you record yourself. Then, play the recording back. Were you right? Remember that different voice overs will require different paces (think of an energetic hip hop dance club commercial vs a relaxing massage commercial).
3. Practice appropriate volume. It's important to speak loudly enough to be heard without yelling. In addition, you should have good volume control—certain types of voice overs will require more volume than others
4. Practice rhythm and fluency. Rhythm and fluency refers to how smooth or choppy your speech is. You want the voice over to sound fluid, so practice being in control of your pauses—take advantage of natural stopping points, such as commas and periods, to breathe and read ahead.
5. Have clear dictation and articulation. Be aware of whether or not you normally have an accent. If you do, know "proper" English pronunciation as well. This doesn't mean that your accent is a hindrance—often times a unique voice can be considered an asset, but it's important to be able to use "standard" English if asked. Practice reading aloud a lot so that you don't stumble over words or mumble.
6.   Know how to convey emotion. Depending on the script, you may need to sound sad, excited, or simply informative. Practice delivering with appropriate emotional tone and energy.

Thornham script / Final Edit

The final scprit for the voiceover as written by Luke Leeks; to be included within the Thornham Documentary

Last day on location

After another busy morning, The last day on location in Thornham draws to a close. 

With the date of the destruction of the old 'Drill Hall' Mearly days away.

VIVA NORFOLK !!