Analyzing Corporate Video ( Vet surgery promo)

  The 'Holmefield' Veterinary promo is the most basic of all the corporate videos. The cinematography uses relatively simple mids, and close ups and a couple of wide shots one of which is the opening of the video. An establishing shot of the Holmefield vets sign and building. The camera chooses to be mainly handheld moving around small and confined spaces for example the operating theater (0:49). A panning shot of the office space is used in the vets office area at (01:09). Which is the most creative shot within the promo.

  The second of the wide shots at (1:28), which is a shot of the vets waiting room. All of the people that are represented in the film are of British nationality and white. Besides an Asian lady who again comes across as that of British residency. The gender representation is heavily towards women. except for a single male on three occasions only for a few seconds at a time. Once at (00:42) again (00:52) and then lastly at (01:07). This gives a strong impression that the vets is primarily a female based profession.

  The promo gives the impression from the outset it wasn't devised to be marketed to a large audience or perhaps to a wide range of nationalities or specific demographic. Since Holmefield's are only a local veterinary business there target audience are localized. Promoting the facilities at the vets possibly even devised to be played within a waiting room to attract new custom and reassure current custom of their values and the care they provide. The budget of the piece is quite low and this is apparent. But significantly understandable due to the nature of why it was created.

  The content of the piece consists mainly of interviews and vox pops of the  vets and the nurses.

 There are two pieces of music played in the video, the first plays from the start until  (01:06), this song sounds quite happy and upbeat.

  The content of the promo consists of vets and then the people that work at the surgery; talk about themselves and what they do. The second song starts at (01:06), it's a bit more downbeat and slow. Used to create dramatic effect as the vets and nurses begin discussing more serious subject matter such as  "working at a high standard" and being inspected by "The Royal college of Veterinary surgeons and The College of animal Welfare".