Lesson 2 part IIII

! Ask the client, be responsive to there requests and needs!

The producer may ask you to provide assets like logos, photos , products, brochures or powerpoints. you will certainly have to deliver feedback on scripts and rough edits
And you may need to secure locations or make your staff available to participate in the video. try to be responsive or production may get slowed down to a snails pace.

*Comunication is key amoungst your team.. the actors... and especially the client.... *


!! Know your audience

What is the perpose of the video? is it sales?, Entertainment? or awareness or is it an informative piece.. who will see it......

 Where will it be seen?? a meeting or a DVD to be looped somewhere??
This information is critical when designing a concept or delivering a message that yourt audience will enjoy and rerlate to.

!!! Dont forget the script

 Finalise the script before production begins. Is the information accurate and upto date... have you spare copies or even if it is a live document .. be willing to adapt it on the fly... especially with
Q & A's people will throw you sometimes.

!!!! Finally - ENJOY THE PROCESS.....

View the project as an educational experience, and one that can be a lot of fun. Ask questions. Watch examples of videos you like and discuss with your producer what makes them effective.

Producing a promotional video is challenging, fun and extremely rewarding. Do your homework, but keeping an open mind when you start production.