Lesson 1

when developing a corporate video I have certainly learnt to not to solely put the focus squarely on brand. That you should aim to deliver creative and punchy aproach that strikes the perfect balance between engaging your audience, and driving your corporate message home.

 *But genuinity is far greater than scripted and prompted aproach*

 

Also to continue to work within the industry of creating corporate videos the combination of brand knowledge, filming skill, video production technique, technical wizardry, and out and out talent are required within the team developing the brief.