Lesson 2 part III

!. Get bang for your buck

If youre going to shoot a training video, Multi perpose it. Design it so it can be shown to customers as well. Use it as an introduction video to kick off your next big meeting. Perhaps turn it into a web commercial to spice up your website.

!! Nail down a strong concept

Dont make the mistake of settling for a boring concept. Or developing your ideas as you go. Remember producers .... Research and research, you must watch as many corporate videos as you can.. take inspirations ... but be original & creative , fresh and unique.

!!! Be realistic with your concept and budget

You may have had a brilliant concept or idea, but be realistic. Be open to collaborative solutions that may work better and serve your given goals and budget.

!!!! How long should your corporate promo be?

 You dont need to make a david lean epic or 'Ben Hur' make sure you get your points across be snappy about it!! but dont be too short

!!!!! Casting

Should you use your staff or hire professional actors? there are pros and cons to each choice. Screen tests quick shoots, test the water with those who are going to be on camera. test the script and any questions you want to ask whether they be open or closed. Talk to the persons and see if there comfortable and able to act natural when in front of the camera.